Earbuds Can Make You Go Deaf?

I have read a few stories online about how my iPod earbuds can cause me to lose my hearing. Sorry, I didn't hear you. Somewhere I came across 20-30 minutes per day as an acceptable amount of time to use earbuds, 3-4 days per week. Well, that just aint gonna work for me! I need another solution...Thank goodness for Bose! These bad boys rock!